Motto & Sons Roofing & Construction

Motto and Sons Roofing and Construction is exactly what the name suggests: a family roofing operation in Winnebago County where the next generation learns the trade alongside the crew that built the business. That continuity matters in roofing, where knowledge passes through hands-on experience rather than textbooks. The company serves Larsen and the surrounding communities across the Fox Valley region, handling residential roofing projects from repairs to complete tear-offs and replacements. When a homeowner calls about a leak, someone from the team is out quickly to assess the problem. When a full roof replacement is needed, the same people who gave the estimate are the ones doing the install. There is no disconnect between sales and execution. Wisconsin weather demands specific knowledge. The freeze-thaw cycles that come with a Fox Valley winter work water into every gap and weakness. Ice dams form along eaves when attic heat escapes through inadequate ventilation. Heavy snow loads stress framing and sheathing. Summer storms bring wind damage and occasional hail. Motto and Sons has seen all of it, and that experience shapes how every roof is installed. Asphalt shingles remain the primary material for residential work in this area, though architectural styles have largely replaced the older three-tab designs. The company installs quality shingle systems with proper underlayment, drip edge, flashing, and ventilation to maximize longevity. When metal roofing or other specialty materials are appropriate, those options are available as well. The family business model creates accountability that larger companies struggle to match. Reputation is built one roof at a time, one neighbor at a time. Referrals come from jobs done well and problems fixed promptly. That is the foundation Motto and Sons has built in Winnebago County, and it shows in how the work gets done.